“Don’t market to me.” This is a mantra of modern millennials. And it’s thrown the marketing world – including advertisers, business owners, and public relations practitioners – into a tizzy. Marketers continue to try to work their way through this minefield, because all businesses – as well as nonprofits, government organizations, politicians, and so on – need millennials to buy what they are selling. The interactive aspect of social media can be time-consuming. So what works?