Communications Strategy

Strategy is woven into everything that we do. For every client’s communications program, we step back and ask the key strategic questions: Who are your key audiences? What is the best way to reach each one? What actions do you want them to take as a result of hearing from you? How can you measure the results of your communications efforts?

Your Brand

We can help you develop, clarify, or update a branding strategy that reflects your core values, accomplishments, and unique value proposition. Or if you’ve already done that, LHB’s deep market knowledge and experience will allow you to hit the ground running in building public awareness of what your organization has to offer.

Your Story

Droning speeches…stupefying PowerPoints…meaningless tweets…these are hardly the best ways to tell your unique story. LHB has the well-honed capability to dig deep and uncover the hidden stories that will resonate with your key audiences. By effectively telling these stories, you can build interest, awareness, trust, and a stellar reputation.

Publicity

Thousands of articles…millions of words…leading publications…We’ve worked with the news media for years, and have developed a rock-solid reputation for credibility. On behalf of our clients, we provide the media with the timely, accurate, and newsworthy information they need to do their jobs. We creatively seek out hidden “angles” to maximize publicity programs’ success, communicating effectively over all media platforms. Clients are thrilled to see their accomplishments featured in a wide range of news media outlets such as The Wall Street Journal, The New York Times, Business Week, Washington Post, leading industry trade publications, local and national broadcast media, and many more.

When Crisis Occurs

No one wants to think about bad things happening. And when they do consider such scenarios, it’s often in form of a detailed crisis plan that is filed and forgotten. LHB has supported clients through crises large and small, reaching out to communities and the news media to help clients disseminate the most helpful information while working rapidly to solve problems and defuse conflicts.

Celebrate

Through bad times and good times, LHB is there. Working closely with team members arranging the myriad details of special events, we have helped clients line up key participants – from elected officials to local celebrities – and communicated events’ significance to news media and other key audiences.

Thought Leadership

LHB has helped clients prepare and place countless authored articles, op-ed pieces, speeches, and presentations, positioning them as industry leaders and influencers.

Engage the Community

Whether you’re planning new developments, seeking entitlements, opening a retail center, or leasing an apartment building, positive two-way engagement with the community is absolutely critical. It’s no secret that proceedings can be contentious, and projects can be held up for years. LHB has participated in many land use cases and community-focused outreach programs with winning results.

Industry Expertise

With decades of experience in all aspects of the real estate industry, LHB brings broad and deep sector expertise to the table. In recent years, Leslie has authored more than 250 articles for Urban Land magazine, interviewing industry titans and gaining a keen sense of the latest trends.