Streetsense, an integrated brokerage, design, branding, and development company, has leased and designed a new 12,000 square foot showroom for international luxury tile and home design products retailer Porcelanosa. The showroom at 11500 Rockville Pike in Rockville, MD will host a grand opening on November 17, 2011 with Argentine supermodel Valeria Mazza, celebrity chef Jose Andres, and other invited guests.
Streetsense’s Jeff Pollak and Kelly Silverman represented the landlord in the lease transaction; JBG Retail represented Porcelanosa. Darius Sarraf led the Streetsense team in designing the space.
“Porcelanosa had a prototype showroom design in place, but details and modifications were needed,” said Herb Heiserman, Managing Principal, Streetsense. “We created a contemporary, clean look with a minimalist backdrop that will highlight their tile displays. We added an exterior canopy and other outside enhancements.”
Founded more than 30 years ago in a small Spanish village, Porcelanosa has grown to become a global leader in the innovation, design, manufacture and distribution of tile, kitchen, and bath products for both the architectural and design community as well as homeowners. Today Porcelanosa has more than 400 company-owned showrooms, distribution centers, and retailers in 70 different countries. The 2003 opening of its interactive showroom in New York City was attended by celebrities including John Travolta and Carolina Herrera.
Streetsense is an integrated brokerage, design, branding, and development company specializing in retail and real estate. Established in 2001, Streetsense is the premiere and only truly full-service, retail-centric company in the real estate market today. Its powerful platform provides clients with an extremely wide range of services, including master planning, architecture, retail design, retail brokerage, development, and a full-service marketing studio that includes branding, graphic design, publicity, social media outreach, and more. Clients include well-known brands such as Chipotle, Starbucks, Maggiano’s Little Italy, Plow & Hearth, and Limited Brands, as well as real estate developers that include the The JBG Companies, Vornado/Charles E. Smith, and Akridge. Recent projects include interiors for Matchbox in Rockville, MD (plus a ground-up building pad site), Pi Pizzeria in Washington, D.C., Chipotle’s new concept Shophouse in Washington, D.C., and Café Caturra in Arlington, VA; office space design for Living Social in Washington, D.C.; and development of The Shoppes at Arts District, a 36,000 square foot specialty center will be the focal point of Arts District Hattsville (MD). For more information, see www.streetsense.com.