Tech-Savvy Gen Y Wants a Shopping Experience
Members of generation Y – some 80 million Americans between the ages of 18 and 35 – may be always-connected, but they still do most of their shopping in stores. Viewing shopping as an experience and opportunity to socialize with friends and family, gen Y consumers are always looking for something new and exciting. From providing pet accommodations to encouraging pop-up stores and restaurants, retailers, developers, owners, and investors must take new approaches to engage members of gen Y and gain their loyalty.











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