A longtime commercial real estate developer with solid institutional equity partners, Buchanan Partners had always kept a low profile, but realized that they were missing out on important business opportunities because people didn’t know they were active in the market.
LHB Communications launched a multi-pronged multi-pronged marketing communications program that achieved extensive news media coverage and positioned Buchanan as a sought-after source by local and national news media. The firm earned a coveted place on the Washington Business Journal’s list of the area’s largest developers, and – supported by positive publicity – achieved rezoning for a 400-acre mixed-use site in a no-growth political environment. The publicity effort was so successful that Buchanan was accused of having an ownership stake in The Washington Business Journal! (It does not.)